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W. Scott Holloway is currently the GEAR UP Success Coach at The University of North Carolina Greensboro in the Division of Student Success. Before joining GEAR UP, he served as the Assistant Director for Academic Success Coaching at UNCG. He is a native of Miami, FL and has lived in Greensboro, NC most of his adult life. His specialization is providing optimum level support that helps students capitalize on opportunities that benefit them academically, personally, and professionally. He is strategic at helping students resolve obstacles that threaten to hinder their success. Scott firmly believes that each student has the right to develop to her/his fullest potential. He is committed to a holistic, individualized approach that is specific to addressing the unique needs of each student. As a former first-generation college student himself, his overarching goal as a GEAR UP Success Coach is to support first year college students from target high schools through high quality, high touch coaching, providing accountability, and facilitating successful personal development that ultimately leads to college graduation. Presently, Scott possesses degrees in Master of Speech Communication, Bachelor of Communication Studies, and Bachelor of Psychology.